Paywall math.
Move the sliders to your app’s numbers. See where your monthly revenue comes from and which step is worth improving first.
Which number to work on first.
Each slider is one step of your funnel. Because the steps multiply, a small change early in the funnel moves everything after it.
Install to trial start
This is mostly your onboarding and your paywall. If it’s low, look at how many screens come before the first useful moment, and at your paywall headline.
Trial to paid
This is mostly your product during the trial. If it’s low, check whether people reach their first win before the trial ends. The trial length worksheet helps.
Price
Price changes are powerful but slow to measure. Change one thing at a time, and keep existing subscribers on their current price.
A note on these numbers: this is a simple model for one month of new users. It leaves out renewals, refunds and store fees, so treat the result as a direction, not a forecast.
Get each new tool the day it ships.
You’ll get the Telegram invite on the next screen.