The Monday note · Free

One growth trick, every Monday.

A five-minute email on paywalls, trials, pricing or retention. Each one ends with a single thing to try that week.

Free. You’ll also get the Telegram community invite.

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GYA Letter · Issue No. 32 min

3-day or 7-day trial? How to decide

Trial length changes who starts and who stays. A simple way to pick the right length for your app, and the one number to watch.

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Archive

Past issues.

Every issue also lives in the Notebook, so you can catch up any time.

  1. No. 3 3-day or 7-day trial? How to decide Trials 26 Oct
  2. No. 2 Your paywall is your real pricing page Paywall 19 Oct
  3. No. 1 Downloads don’t matter until day 7 does Retention 12 Oct
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