3-day or 7-day trial? How to decide
Trial length changes who starts and who stays. A simple way to pick the right length for your app, and the one number to watch.
By Finu Shaheem2 min read Read the story →
Vol. I · No. 4Published MondaysEst. 2026
The Notebook
Notes on growing mobile subscription apps, written by Finu Shaheem.
Contents
- IV. 3-day or 7-day trial? How to decideTrial length changes who starts and who stays. A simple way to pick the right length for your app, and the one number to watch. Trials2 min
- III. Your paywall is your real pricing pageMost people decide on the first paywall view. What to show, what to cut, and why the yearly plan usually comes first. Paywall2 min
- II. Downloads don’t matter until day 7 doesIf people leave in their first week, more installs only make the leak bigger. The one number I check first. Retention1 min
- I. Pricing your first subscription without guessingStart from what a user is worth, not what competitors charge. A simple way to set a first price and when to change it. Pricing1 min
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