Trial length worksheet
A one-page worksheet to pick a trial length from your app’s first win, not from a competitor.
1. Your first win
What moment makes a new user think “this works for me”?
2. Time to first win
How many days do most new users take to reach it?
______ days
3. Your current trial
How long is your trial today?
______ days
4. Read it
- If your trial ends before the first win, test a longer trial.
- If it ends well after, test a shorter trial.
- If the first win takes more than a week, test a free tier instead.
5. Your test
| Group A | Group B | |
|---|---|---|
| Trial length | ___ days | ___ days |
| Paying users per 100 paywall views | ||
| Refunds in first month |
Decide only after both trials have ended and first renewals have settled.