Paywall review checklist
Twenty checks to run before you ship a new paywall. Copy, plans, terms and store rules.
The message
- The headline names an outcome, not a feature
- A new user can say what they get in five seconds
- Social proof is real and specific, or left out
- Nothing on the screen competes with the main button
The plans
- Two or three plans, no more
- One plan is marked as the recommended choice
- Yearly price also shown as a monthly or weekly equivalent
- The amount actually billed is shown clearly under each plan
- Local prices are set for your top countries
The terms
- Trial length and the price after the trial are on screen
- “Cancel anytime” tells people where to cancel
- Restore purchases is visible
- Links to terms and privacy policy work
The experience
- Close button is easy to see and tap
- The paywall loads fast on a slow connection
- It works in dark mode and with large text
- It looks right on the smallest supported phone
The measurement
- Paywall views, trial starts and purchases are tracked
- Events include which paywall version was shown
- You’ve written down the number you expect it to move